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Research papers

Development and harmonisation of software to tackle the issue of optimising effective reach on television across international markets

This paper attempts, not to define an optimal frequency across a campaign period, but how software developments were harmonised to the advanced point where a planner will be able to define any Effective Frequency and optimise it across any measured...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Sheila Byfield, Jim Ford
June 15, 1996
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Citation

Byfield and Ford (1996a, June 15). Development and harmonisation of software to tackle the issue of optimising effective reach on television across international markets. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/development-and-harmonisation-of-software-to-tackle-the-issue-of-optimising-effective-reach-on-television-across-international-markets